blue2purple was lucky to attend the Google Peak Performance event at Dublin this week!
Main takeaway of the inspirational conference from Matt Brittin, president of EMEA business & operations, is the following. The evolution of the advertising world is based on 3 pillars: people, publishers and advertiser.
The subject was about how to make sure you take care of your users by providing a relevant user experience and advertising? This can be achieved by keeping on improving 1to1 communication, improving site speed for mobile, providing relevant message to right audience and avoiding fake news.
Interesting business occasions are coming with the winter season approaching soon for marketeers who need to be prepared. Black Friday, Cyber Monday, Christmas and the New Year represent a major opportunity for advertising.