Brussels airlines decided to focus on increasing the conversion rate for its European destinations. So partnering up with blue2purple was the next step. By using Analytics 360, Programmads worked out a solid strategy. Through this tool we were able to identify a high-quality audience. It became a lot easier to target similar profiles.
The success of this campaign is due to the mastery of very advanced tools in the field programmatic. By using DoubleClick for setting up campaigns and Analytics 360 for the analyzing and harvesting of First Party Data this high performance campaign was made possible. As a result this campaign we saw significant gains in performance, as well conversions (+103%) as click-through rates (+52%) have both been higher.