What if Internet users could know how well the places they search on Google match their real affinities?
Good news… it’s already happening! Yes… for a few months now, an “affinity score” can be visible on Google My Business info sheets. [It’s] Thanks to the data collected by the algorithms, the data indicated by the users and the quality of the local pages, the magic works! [that this feature has been developed].
In concrete terms, the objectives:
- For physical signs: better visibility, better conversions
- For consumers: saving time, discovering new places and more confidence