How can you take advantage of Google’s affinity score to attract consumers to your businesses?

What if Internet users could know how well the places they search on Google match their real affinities?

Good news… it’s already happening! Yes… for a few months now, an “affinity score” can be visible on Google My Business info sheets. [It’s] Thanks to the data collected by the algorithms, the data indicated by the users and the quality of the local pages, the magic works! [that this feature has been developed].

In concrete terms, the objectives:

• For physical signs: better visibility, better conversions
• For consumers: saving time, discovering new places and more confidence

Find more details on how Google’s affinity score works in this article >

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