The marketing of today is all about being as relevant as possible to the user. This is because people pay less and less attention to ads. However, if the ad is either relevant or informative, the interest in that ad does increase significantly. In programmatic, this becomes even more of a key element as the core objective is always delivering the right message, at the right time to the right audience.
Advertisers often choose to sync their campaigns with the start of specific events or when key moments happen in order to increase the impact of their digital campaigns. Now, with the new ‘Trigger’ feature that has been released in DV360, this will become much easier than before. You can set up a campaign and choose a ‘trigger’, such as at the start of a sports event , that will automatically activate the campaign and also accelerate its delivery. This will make it much easier for brands and advertisers to be present at the right time when it matters most.