Lisa started her career as an operational expert and grew together with the Digital Marketing market, she developed an expertise in every digital marketing as well as several analytic platforms. Lisa managed campaigns and client tactics for 5 years (Google Ads, Facebook and DV360) and when the time was right, she decided to lend her knowledge and passion to advertisers, as part of their team. Loving human contact and helping her partners grow, she chose the path to advise her partners on a strategic level. Lisa loves to be challenged and loves challenging the experts and partners she works with, as she believes a close and challenging workflow is the best way for all parties to grow.
Here’s a short description of Lisa’s talk : “Being in a very competitive industry where the prices are under pressure more than ever, Brussels Airlines’ main focus is on controlling costs to increase margins. Costs can vary, depending on the destination, which is why a very precise monitoring per route is of utmost importance. Brussels Airlines leveraged the most advanced tools in Search Ads 360 in order to automate the campaign creation for every destination they serve, as well as advanced smart bidding combined with budget management per destination. This allowed a very specific optimization per route, resulting in an overall CPA decrease of 24%.”