[Guest Post] 63.6% of consumers say they likely see online reviews on Google before visiting a business than any other review site. One fact among many others that reminds us of the importance to properly manage your online visibility, more specifically the feedback shared by consumers.
Regardless of the company profile (independent local companies or chains organized into networks of points of sale), good visibility of customer reviews depends on three factors:
- Have your own page/sheet/information space on the media most used by Internet users, starting with your website.
To be visible in some Google search inserts and on Google Maps, the base is to have Google My Business files on which customer reviews are particularly highlighted.
Social networks and opinion platforms are also very important supports for displaying notes and comments about your company (Facebook, TripAdvisor, Trustpilot, Yelp…).
- Work on your business positioning in search engines. In this context, advertising also has a role to play, in particular with tools specifically developed to promote customer reviews.
- Generate trust and credibility through a minimum of negative opinions and a good overall score.