FR/NL in Brussels


The Role

We are looking for a Web Metrics Expert with an analytical and data-driven mindset.

As a web metrics Expert you will work closely with all digital channel experts and the digital strategy managers and you will be responsible for implementing Analytics, Tag Manager and other Google 360 solutions from start to finish.

The web metrics expert we are looking for will have at least 2 years’ web analytics experience, preferably working with Google Analytics and Google Tag Manager.

Your Skills

  • Have a deep knowledge and understanding of the Google 360 suite and other web analytics tools is a must have
  • Have hands-on experience in implementing different analytics setups (Tracking, ecommerce, Customer funnels, …)
  • Have data analysis skills
  • Be capable of working autonomously with ambitious targets
  • Be able to work with (short) deadlines & under pressure
  • Be a problem-solver & a decision maker for clients with continuously changing needs
  • Be well-organized & meticulous
  • Be a FR/NL/EN speaker with strong communication skills
  • Have working knowledge of JavaScript, HTML and PHP
  • Have detailed knowledge of Excel or similar tools

Your Responsibilities

  • Be responsible for all Google 360 products on the client’s website
  • Structure, define and coordinate the client’s needs and transform them into business objectives
  • Coordinate the communication with the client’s development/IT team to determine the necessary tracking needs & implementations
  • Act as an account manager and project manager for ongoing implementations and setups
  • Implement the web tools of the suite & monitor the results to ensure tracking is functioning correctly and report on the validity of data.  
  • Define reporting needs with the client’s team and deliver the required results
  • Give trainings to the client on tracking and measurement
  • Manage the testing schedule and update based on continuous feedback.

What will make the difference

  • Degree in Computer Science or a related technical field or equivalent practical experience.
  • Experience troubleshooting web technologies, such as HTML or JavaScript
  • Experience with the Google Analytics 360 suite or experience managing analytics and measurement solutions.
  • Open-minded with entrepreneurial attitude
  • Proven experience in leading projects and meetings with senior stakeholders

Who’s blue2purple


Our values : Excellence – Originality – Solidarity


blue2purple is a Digital Media Agency that help his customers to growth via their digital activities. We develop, manage and optimize digital media strategies and tactical plans.

As the first Google Partner Agency created in Belgium, We rank at the top position in terms of media buying at Google as an independent agency.

We have built strong partnership with the main digital players worldwide that offer the ability to share, to train, be trained/inspired & travel in order to impact the digital landscape in Belgium.

As an Analytics Certified Company we always think user and performance first. Strategy, Tactics and Analysis are our key words. Through our Business Intelligence unit we develop client media strategies, which are translated into operational plans that me manage in-house.

Programmatic Advertising is a key part of our evolution since we apply the rigorous Data approach & Audience targeting to the traditional media buying.

blue2purple offers you the possibility to work in an international environment with 8 natives languages spoken in house, an office in Madagascar and a strong partnership in Paris.

Last but no least, our south-exposed terrace on top of avenue Louise is always open for Cocktails, Barbecues and Ping-Pong tournaments (be ready, the level is high).