Annick Vandersmissen, CEO of blue2purple, is leaving for other horizons and is handing the reins over to Laurence Baeten – currently Client Service Director – who will assume the position of Managing Director.
The Board of Management of blue2purple has appointed Laurence Baeten to the position of Managing Director. “Laurence is the most qualified person to confront the challenges of 2020-2030. She embodies the values and the philosophy of blue2purple”, Annick Vandermissen, CEO, emphasized.
With 10 years experience in digital marketing, Laurence Baeten has prepared for her new role by following a demanding training path. Laurence Baeten stated, “Annick gave me the opportunity to train at the very heart of blue2purple in order to fulfil the new position to the best of my abilities. She showed her trust in me in order that my personal development be in line with my professional ambitions”. Successive responsibilities at the heart of blue2purple have given Laurence a perfect understanding of the market and the marketing challenges, and helped her acquire the necessary project and team management skills. In tandem with Nicolas Beguin, Operations Director, the new associates have already been sharing the management over the last quarter, bolstered by their colleagues Karima Neveu, Lisa Diamant, Bruno Durbecq and Antoine Struelens.
Annick leaves assured that there is an innovative impetus at the helm to develop the future of blue2purple. She will now deploy her entrepreneurial experience as a Partner with Virtuology International, a shareholder of blue2purple.
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