There is a new functionality in Display & Video 360 called “Story”. With this tool, you will have the opportunity to choose the format of your storytelling. You can, for example, begin with a video and then a display creative but you will be able to mix them both. You master your format.
With this feature we can count the conversions at every step of the story and able to easily measure the contributions at every step.
Finally, this new kind of campaign is also compatible with the “Experiment” functionality of DV360 (an A/B testing feature), allowing comparison of 2 stories to determine which arrangement is best for instance.
We can advice you concerning your strategies and help you choose the perfect format for your advertising campaigns.