/, Digital Marketing, Innovation, Strategy/NewB collaborated with blue2purple for the digital approach of their fundraising campaign

NewB collaborated with blue2purple for the digital approach of their fundraising campaign

NewB, a future ethical, local and sustainable Belgian bank, has called on blue2purple’s expertise for the strategy and digital distribution of its fundraising campaign.

 

In order to reach their objective we developed a multi-channel approach – Facebook, Google Ads and Programmatic – where we could create awareness and help them succeed in obtaining the required investment of €30 million.

 

The campaign successfully concluded on Wednesday, December 4 and NewB was able to attain a total investment of €35 million.

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By |2019-12-12T11:45:17+00:00December 12th, 2019|