NewB, a future ethical, local and sustainable Belgian bank, has called on blue2purple’s expertise for the strategy and digital distribution of its fundraising campaign.
In order to reach their objective we developed a multi-channel approach – Facebook, Google Ads and Programmatic – where we could create awareness and help them succeed in obtaining the required investment of €30 million.
The campaign successfully concluded on Wednesday, December 4 and NewB was able to attain a total investment of €35 million.
Brand new Playbook !