What is Google’s next step ?

By |2019-03-25T10:01:06+00:00maart 25th, 2019|

With the growth of voice search, Google keeps developing it’s Assistant and Google Home products. Google is testing out different business models, including using Google Assistant for airline check-ins and hotel bookings. It also launched [...]

Search text ads are now extended on Youtube

By |2019-03-04T10:12:28+00:00maart 4th, 2019|

Google incorporates Youtube into Search Partner network because Youtube ads have been gaining performance elements native to the traditional Search ads. Marketers will have the opportunity to target an audience according to their research, their [...]

Non-skippable ads, do or don’t?

By |2019-02-25T10:32:27+00:00februari 25th, 2019|

Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads, Display and Video 360. Mixing unskippable and skippable ads could have a more appropriate impact depending on your goals. Google [...]