/Performance Marketing

Building an Omni-Channel Strategy

By |2015-12-10T16:22:20+00:00december 10th, 2015|

If you ask me what today’s biggest challenge for advertisers is, I would reply without any hesitation that it’s building an omni-channel strategy. The hottest topic for any business is how to measure the link [...]

Conversion Deduplication

By |2015-06-18T08:43:04+00:00juni 18th, 2015|

When digital marketing emerged beginning 2000, the landscape and consumer behavior were far less complex. There was only paid search; retargeting, social media and video advertising were only part of our wildest dreams. As marketing [...]

Building a mobile strategy

By |2019-10-17T10:11:51+00:00mei 22nd, 2015|

As the usage of smartphones still is rising, we cannot deny the fact that we are living in a mobile world where people are constantly being connected. Just look around you when you take the [...]

Vanity Metrics versus Micro Conversion

By |2015-03-25T15:20:00+00:00maart 25th, 2015|

Why are you tracking a metric if you can’t take any action? Have you ever asked yourself this, while looking at the number of visitors on your website? An increase of visitors has no meaning without a [...]

Product Listing Ads

By |2014-03-25T16:34:44+00:00maart 25th, 2014|

  Product Listing Ads are a great way to enhance consumer experience. It's an easy way to promote your products on the Google Search Engine, by linking your product catalogue to your Merchant Center & [...]