While Google is launching their new “social features” with comments on Search Engine Results Page, Facebook is testing the waters with advertisements on search results.
This opens up a new ad revenue stream at a moment where revenue growth is slowing down, as the platform runs out of News Feed ad space. The placement will let advertisers dive deeper down the conversion funnel to reach people who might already have intent to buy something and fulfill that demand.
This tool will help blue2purple to target even more specifically your public on Social platforms. If results are promising, Facebook might open their new ad format to more categories than automotive or retail, broader audiences and become a social platform that does search advertising.