CONSULTING & STRATEGY
Have you defined your business strategy? Has it been translated into a digital strategy? Broken down into campaign targets per channel? Consolidated into audiences that you can boost? Launching digital campaigns without having gone over these aspects is merely ensuring an online presence. That might have been enough a few years ago, when the digital market was a “blue ocean”. But in an increasingly competitive digital market, choosing your priorities is now a critical factor. How do you create the context that will make you a success?
MARKETING ACTIVATION
Using search terms and discovering niche markets, understanding data to improve your service, analyzing the impact of your ads in order to adapt your site… These tangible elements are essential to creating a competitive advantage. Digital is constantly evolving and the “big players” are leading the dance. Amazon, Uber and Airbnb set Olympic standards in terms of user experience. Agility and knowledge are now the raw materials for brand success.
MEDIA BUYING
What is a media plan? It’s the breakdown of an expected result over budgets activated via presumably optimal channels by analyzing historical data which has itself been projected in an unlimited scope. Our motto is: “If the campaign delivered is no longer in line with the original plan, we have done our job: investments have been optimized in real time, according to the best performances, whatever the campaign’s goals.”
DATA-DRIVEN MARKETING
Detecting and understanding available data and pulling out the most accurate insights are the keys to success in our brands’ digital battles. A competitive advantage is no longer built on prices or services but on user experience. Understanding your customers’ expectations and behaviors and gearing a coherent pricing strategy to them are the basics of digital marketing.
TRAINING & WORKSHOP
We live to empower others. Our moonshot project? Digitalize the Belgian market! That can only happen through knowledge sharing. Each advertiser has to play the role of challenger vis-à-vis the agency with which it collaborates. We start from the idea that the more you understand digital mechanisms, the more you will get out of the digital challenge. Intended for both marketers using GRPs and those who have never heard of them, our programs are accessible by any audience. They are based on the Learn by Doing principle, which means you will never again be deprived of your digital environment.
IN-HOUSE SUPPORT
The digital world is a fast moving one. It has a lot of challenges that keep coming at you every day: new platforms to use and/or advertise on, new technical skills to acquire, new languages to understand, etc. Which makes it that much more difficult to keep up and have a digital team that has an overall understanding of all of these and helps your business grow with it by successfully integrating a digital first approach. That’s why we support and empower you from the comfort of your own offices by providing skills, knowledge and methods that can help you thrive. We do so on several levels: either by providing you with your own media buying team that will work as part of your team and operate campaigns at your office. A consultant that can help your team either on a strategic level or with a specific expertise by either being part of your teams or assessing and training them. Or we can help you find and recruit the right talents to complete your dream team. All of our assets also follow a continuous training system powered by blue2purple to make sure they keep their excellence level at the top. Our focus is on you and your company, and helping you valorize your existing human capital.
