GETTING READY FOR THE COOKIELESS FUTURE
“Cookieless”, “future proof”, “consent management”, “first party data”, … We’ve all heard those words a lot lately, but what do they actually mean? And most importantly: why should you care? Well, in the past 3-4 years, there have been some changes in order to protect the customer’s privacy. Those changes have impacted advertisers already, but the biggest change yet is coming in 2022 – Chrome will stop using 3rd party cookies all together. And 2022 is coming tomorrow…
In today’s digital marketing, the use of cookies is key for several things. They have a big impact on, among other things:
– Personalization: Ad targeting & personalization, but also website personalization
– Measurement: on marketing platforms but also on your website’s analytic platforms (Google/Adobe Analytics & the likes).
– Advertising Cost
This means that cookies are a big part of what gives digital marketing its power: measuring and knowing everything about your campaigns & website performances, and showing your ads to potential customers that are relevant to you (or the other way around: showing relevant ads to potential customers).
But it can also take it away, rendering you blind behind your website’s and your campaign’s wheel, not (correctly) knowing the return your campaign generates or not being able to target your audience specifically.
Not to worry though, there are ways to deal with these changes and make sure you can get on with your business as usual, but it will take some changes to your current approach. And we are here to help you. Some of those changes are quick fixes, others will take a little more time and effort to put in place.
Want to know more about our step by step guide to getting ready for a cookieless future and how we can help you get ready? Don’t hesitate to contact us here!
We’ll organize an introduction session with you, free of charge, and work on the biggest challenge of digital marketing yet together, as a team!
FRAMEWORK DESIGNING
Your position on the market determines your digital approach. Depending on the media budgets allocated, the available resources, the creative material, the seasonal aspect, the market competition, etc., a digital strategy is developed to meet your business targets. This will give you a view of the best online media mix to adopt.
Tip: Have you got a marketing schedule based on the Hero-Hub-Help principle? 😇
DIGITAL ADVANTAGE
Everyone is jumping on the digital train. The hard part? Creating – or maintaining – a commercial advantage. Methodologies allowing for transformation tracks to be developed on current key topics enable an agile approach to be integrated in a controlled context, no matter how complex. Together, we can help you stand out from your competitors.
Tip: Where would you start if you had to change your website tomorrow? Or CRM? 😱
DIGITAL MATURITY MAP
How can you keep from getting lost in the wave of digital marketing? What are the online avenues for growth that relate to your business? How can you map your online strengths and the opportunities to implement? Is your marketing budget in line with your goals? What is the best timing for a particular initiative?
DMM is an easy-to-use tool that, in a few clicks and some twenty questions, gives you a detailed analysis of your digital maturity at any given time.
TRAINING
In an environment that is developing as quickly as that of digital marketing, revolutionizing media buying methods and redefining KPIs, etc., we are convinced that a professional training path is the key to success.
Intended for both marketers using GRPs and those who have never heard of them, our programs are adapted to every audience. Made to measure and based on the Learn-by-Doing principle, these courses will let you acquire the skills that will enable you to challenge the most complex media recommendations.
