Your position on the market determines your digital approach. Depending on the media budgets allocated, the available resources, the creative material, the seasonal aspect, the market competition, etc., a digital strategy is developed to meet your business targets. This will give you a view of the best online media mix to adopt.
Tip: Have you got a marketing schedule based on the Hero-Hub-Help principle? 😇
Everyone is jumping on the digital train. The hard part? Creating – or maintaining – a commercial advantage. Methodologies allowing for transformation tracks to be developed on current key topics enable an agile approach to be integrated in a controlled context, no matter how complex. Together, we can help you stand out from your competitors.
Tip: Where would you start if you had to change your website tomorrow? Or CRM? 😱
DIGITAL MATURITY MAP
How can you keep from getting lost in the wave of digital marketing? What are the online avenues for growth that relate to your business? How can you map your online strengths and the opportunities to implement? Is your marketing budget in line with your goals? What is the best timing for a particular initiative?
DMM is an easy-to-use tool that, in a few clicks and some twenty questions, gives you a detailed analysis of your digital maturity at any given time.
In an environment that is developing as quickly as that of digital marketing, revolutionizing media buying methods and redefining KPIs, etc., we are convinced that a professional training path is the key to success.
Intended for both marketers using GRPs and those who have never heard of them, our programs are adapted to every audience. Made to measure and based on the Learn-by-Doing principle, these courses will let you acquire the skills that will enable you to challenge the most complex media recommendations.