Competitive intelligence enables you to discover market opportunities and saturated sectors. Analyzing search trends is key to understanding your customers’ expectations. Building a service policy based on your customers’ wishes legitimizes you as an outsider.
Tip: 15% of the searches done in Google this year have never been done before 😳
Reaching out to your consumer at the right time, in the most favorable context and in a personalized manner is the basis for digital. Our media plans are developed with an eye to detecting all of the potential relating to your sector. Geared to real-time performance, the campaigns are continually optimized, with key learning applied in each iteration.
Tip: a digital media plan should be as flexible as a path optimized by Waze 🧐
Take a situation into account at a given time “T”, compare the digital environment and the seasonal aspect, detect the maximum potential of the communication channels… As soon as the analysis is completed, a new scope with associated targets appears. Our analysis starts with an overall view, seen through the lens of the data. Metrics start to make sense and can be activated.
By phase, by block, by project or by mission – ask for a snapshot of your digital environment
In an environment that is developing as quickly as that of digital marketing, revolutionizing media buying methods and redefining KPIs, etc., we are convinced that a professional training path is the key to success.
Intended for both marketers using GRPs and those who have never heard of them, our programs are adapted to every audience. Custom-built and based on the Learn-by-Doing principle, these courses will help you acquire the skills that will enable you to challenge the most complex media recommendations.
Learn more about our training program