DIGITAL EMPOWERMENT (FULL DAY)
This inspirational day aims to help you understand the digital challenges in your sector. Using a predicting methodology based on the increase in the digital stakes in the most competitive markets, your short-term challenges are put into perspective with regard to more long-term investments.
What are your future stakes? What challenges should you not take on? What is fertile ground, and, conversely, in what areas do you have no economic interest in positioning your business? Draw up a genuine roadmap to let you navigate between the digital pitfalls and the easy hype of a chaotic strategy.
We offer you insight into the market and its best practices (from a worldwide viewpoint), your opportunities by channel (Search, Social, Programmatic) and a strategic overview. The course ends with a vision of the future of digital.
Tip: The banking sector saw online banking as a threat – until the FinTech world revealed its full potential. 😭