TAILOR MADE TRAINING PROGRAM
We can arrange for an assessment of your internal digital resources, be it for a new colleague, a creative team that needs help with advanced technological means (Dynamic Remarketing), or as part of a coordinated strategy to align the results of the digital marketing and online sales departments.
This analysis, which is conducted by one of our consultants, enables us to work with your team to set up a tailored training plan. With the aim of meeting each and every one of your concrete needs, these courses can cover numerous topics either as lectures or in the form of workshops. Based on the Learn by Doing principle, each class is designed with an eye to the skills level and in the language you require.
DIGITAL EMPOWERMENT (FULL DAY)
This inspirational day aims to help you understand the digital challenges in your sector. Using a predicting methodology based on the increase in the digital stakes in the most competitive markets, your short-term challenges are put into perspective with regard to more long-term investments.
What are your future stakes? What challenges should you not take on? What is fertile ground, and, conversely, in what areas do you have no economic interest in positioning your business? Draw up a genuine roadmap to let you navigate between the digital pitfalls and the easy hype of a chaotic strategy.
We offer you insight into the market and its best practices (from a worldwide viewpoint), your opportunities by channel (Search, Social, Programmatic) and a strategic overview. The course ends with a vision of the future of digital.
Tip: The banking sector saw online banking as a threat – until the FinTech world revealed its full potential. 😭
3 PILLARS OF THE CREATION PROCESS
The behavior of an online consumer is different from that of an offline customer. The creative digital approach cannot be the same as that developed for the aforementioned media. It must also adopt offline codes.
This training course consists in training any creative agency with the goal of improved mastery of digital formats and when to use them, starting with the specific context of the strategic approach to offline consumers.
What format, for what type of message, at what point in the consumer journey, with what distribution pressure and for how long?
Tip: Digital formats are on the average 10 times less expensive than doing a shoot for a T.V. ad. 🤩