To improve the performance by using more signals to optimize bids, Google took one step ahead and launched Smart Bidding to buy ad placement on search partner sites. It will help advertisers to be more effective and to be sure to pay similar prices to the search network. 💰
Why is this a good change for us marketers? This new bidding strategy can offer a better performance because it takes into account more contextual signals to optimize bids for each and every auction.
One of the main aspects of digital marketing is the ability to collect insights from your audience and see what works for them and what does not work. So make sure your website is tracking your conversions!