Knowledge sharing, transparency of all activities and the ambition to grow are the key elements that have made SNCB and blue2purple join forces to learn and undertake in a climate of mutual trust and challenge for 4 years.
blue2purple and SNCB have joined forces to provide the best possible service to all passengers using the Belgian rail network. Whether the demand is national or international, the growing popularity of the train means travelling with the most environmentally friendly footprint and buying tickets online as efficiently as possible.
As digitalization is increasingly taking a bigger role in our society and generations, it is important to be able to align with this trend in order to remain competitive and meet the expectations and new demands of users. That is why blue2purple will support SNCB during all stages of the digital development process, both in the implementation of a digital strategy and in the operational and technical deployment of marketing.
A story that is just beginning… What will be our challenges? Who knows! We will keep you posted.
For more information:
PUB : https://pub.be/fr/la-sncb-voit-lavenir-en-bleu-avec-blue2purple/
MM : https://www.mm.be/enews-fr-3298-2bd6f1c7f357bbefc66411949cbffdcf-40813?utm_source=emailR&utm_medium=enews%20Media%20Marketing&utm_campaign=FR%203298%20E-News
Digimedia : https://www.digimedia.be/News/fr/23227/sncb-et-blue2purple-performance-competitivite-et-attractivite.html