As you can see in the infographic below, marketing has grown exponentially during the last decade, becoming a very large sector full of enterprises which are specialised in a multitude of services like advertising, promotion, social, relationships and much more… The marketing landscape is not what it tended to be a few years back. Indeed, fewer categories of services were available on the market.
Therefore, with the emergence of digital marketing, a lot of companies specialised themselves into other fields, hence becoming more and more accurate.
At the beginning, blue2purple was only an SEA agency, but the advent of programmatic buying allowed the creation of a new RTB branch within the Brussels agency. Moreover, the social sector becoming more essential, blue2purple opened a social marketing department to fill the demand.
Nowadays, blue2purple includes multiple branches offering specialised teams in search engine marketing, display advertising, digital strategy and data analysis.
The marketing world will most probably continue its development, companies are going to be more and more specialised by offering new sets of strategies and clients’ touchpoints… As long as the technology is evolving, the marketing will too!
Sources : https://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/