We promised you we would keep you informed and it’s going to be done ! We want to congratulate Vincent, our Search Advertising Expert & Manon Goessens, Media Planner of Zigt who won the Young Media & Channels Experts.
Through their joint experiences they succeeded in developing a media plan based on a data driven approach. As we said in our previous article, Vincent & Manon had to produce a strategy to improve the number of downloads of Mc Donald’s application and to increase the frequency of use by occasional consumers and targets close to the brand. The YMCE jury composed of data analysts and experts in digital channels honoured them for their expertise and their creativity in implementing strategies concerning the McDonald’s briefing.
Just a quick reminder, this event is organised by UMA with support from Var, IP, Roularta Media Group and Welcome Media and rewards young people for their expertise, analysis & recommendations.