Laurence Baeten & Antoine Struelens had the opportunity to attend a two days seminar by Facebook regrouping talks brought by an international line up of specialists. They gave insights, best practices and trends on how to accelerate your business by leveraging Facebook Apps and Services.
On the program :
- Day one : We learned more about how to build a perfect product roadmap by following the best practices related to the Instagram platform. Facebook’s specialists also gave us insights on how to cleverly use Incrementality and Attribution models recently developed by the Facebook marketing teams.
- Day two : This day was more focused on the Facebook platform. We got the opportunity to deep dive into optimisation, measurement, but also creativity rules. One thing is for sure, Facebook has a precise and innovative view on how to approach your audience & marketing campaigns.
A good opportunity to bring back suitcases full of benchmarks and new ways to implement creatives & technology in your marketing services.