blue2purple had the opportunity to take part in the Facebook EMEA Travel Summit 2018 last week in Dublin.
Several insights emerged from the conferences.
Airlines Marketing appears to represent a highly competitive industry.
One reason for this is that customers mostly base their decisions on price, difficulty to understand the final price of service, confusing packages and fees.
Personalized marketing constitutes the solution, for example through merchandising. The goal is to get the right message to the right person. A granular service can shift focus from the price.
Developing more narrowly targeted advertising based on algorithms and machine learning represents a solution for that matter.