Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their business names. A few weeks ago, Google changed this post’s location and this decision led to Google Posts performance dropping drastically. However, these posts have a real impact for brands and Google is moving those posts back up.
Those post help companies highlight their brands on search results and provide to internet users the information they will need about their business. They are an opportunity to boost the visibility of brands and will increase the CTR. It is also a good way to reference a website on natural research (SEO). Furthermore, Google My Business is used to certify your brand in order to give information to customers and to communicate with them.
If you want to create a post you will have to take into account that they are limited to 300 words and only appear for 7 days unless you create “events”. So you’ll need to keep updating them! it is important to give customers more reasons to visit or come back by posting on your Business Profile with updates and daily specials.